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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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Steph Curry and John Stamos Walk Into a Bar
When an NBA superstar and a fan-favorite from Full House show up at your venue unprompted, something is working. That happened at Tipsy Putt when both Steph Curry and John Stamos became customers. Invest in Tipsy Putt’s new SF location.
This is a paid advertisement for Tipsy Putt Regulation CF offering. Please read the offering circular at https://invest.tipsyputt.com/
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Finance Expert Ramit Sethi Reveals the 10 'Money Dials' Quietly Draining or Improving Your Finances
