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Why Most AI Tools Fail at B2B Customer Service
B2B customer issues rarely resolve in a single interaction. They move across teams, systems, and account history that most AI tools were never designed to track.
A new briefing paper from Harvard Business Review Analytic Services, sponsored by Front, looks at why AI built for high-volume consumer support creates new coordination gaps when it meets the multi-team reality of B2B service, and what leaders should ask before investing in their next AI tool.
Get the free briefing paper to see the three questions that separate tools built for your environment from tools that will create more work.
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Get ready for Return on Influence Festival '26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. October 21, 2026, 10 am - 5 pm ET.
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