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9 Plays e-Commerce Leaders Are Running to Protect Margin
On the surface, selling out sounds like a pretty good holiday problem to have. That’s the case until the costs add up.
CommerceIQ discovered that stockouts cost brands 140% more than baseline on Black Friday and 248% more on Cyber Monday.
Holiday growth can be difficult because more sales don’t always mean more profit. Margin quietly disappears across ad spend, discounts, inventory decisions, creator payouts, and returns that hit in January.
9 Plays to Defend Your Margin This Holiday Season looks at nine of those places, including:
Healthy ROAS hiding money-losing SKUs
Discounts on products shoppers aren’t price-comparing
Ad dollars going toward inventory at risk of stocking out
Creator payouts capped by first-order math
Returns that turn into refunds instead of exchanges
Plus learn four more ways to keep more of what you earn this Q4.
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